The remarkable Chinese navy strategist, Sun Tzu (544 – 496 BC), said things that have constantly resonated with me:
“Every war is received earlier than it’s miles fought”, and
“Tactics with out strategy is the noise before defeat”.
These thoughts also apply to marketing today, in truth, more than they ever have. Too many small and midsized organizations (in addition to nonprofits) are paying too little interest to developing a meaningful advertising approach because they’re just having too much “a laugh” playing with the exciting new virtual equipment that seem to be multiplying every day. This does not seem to make a lot sense to me, and it surely isn’t the fine way to improve ROI.
Marketing and Marketing Communications Strategy
Developing a advertising method takes tough work, however it affords a focus, path and real thought on the way to develop a worthwhile logo. Whether it is a B2C or B2B service or product, approach improvement ought to rent research (primary or secondary), monetary and logistical reviews, and input from all components, with emphasis on:
Defining the marketplace you are in;
Determining which target audience segment to pursue;
Understanding competition, seasonality and real budgets;
Positioning the brand for achievement;
Establishing clear goals for every target segment;
Developing a technique for measurement and assessment;
Getting professional help while wanted.
Only then – once method improvement has been completed, and perhaps even examined – must tactical answers be created, evaluated and decided on. Over the past decade, a plethora of recent marketing communications gear and strategies have created a virtual tsunami; so now, more than ever, is not it time to region strategic thinking and planning ahead of executional procedures